PRIVACY POLICY

Effective Date: 2/23/2026

This Privacy Policy describes how LFID HOLDINGS PLLC, doing business as BESPOKE DENTAL YOUR SMILE YOUR WAY (“Bespoke Dental,” “we,” “us,” or “our”), collects, uses, protects, and discloses personal information obtained through our website and related communication channels.

This policy applies to information collected via:

  • Our website

  • Online forms

  • Appointment requests

  • SMS/text messaging communications

  • Email communications

  • Phone calls

  • Patient portals


1. HIPAA COMPLIANCE & PROTECTED HEALTH INFORMATION (PHI)

Bespoke Dental is a healthcare provider subject to the Health Insurance Portability and Accountability Act of 1996 (HIPAA).

If you submit medical or health-related information through our website, forms, or communication systems, that information may constitute Protected Health Information (PHI).

We safeguard PHI in accordance with:

  • HIPAA Privacy Rule

  • HIPAA Security Rule

  • Florida Information Protection Act (FIPA)

  • Applicable federal and state regulations

PHI may be used or disclosed for:

  • Treatment

  • Payment

  • Healthcare operations

  • Legal or regulatory compliance

We will not disclose PHI for marketing or other non-permitted purposes without your written authorization unless otherwise required or permitted by law.

For detailed HIPAA rights, please refer to our Notice of Privacy Practices (available at our office).


2. INFORMATION WE COLLECT

We may collect the following categories of information:

A. Personal Information

  • Name

  • Address

  • Email address

  • Phone number

  • Date of birth

  • Insurance information

  • Information submitted through contact or appointment forms

B. Health Information

  • Medical history

  • Dental concerns

  • Treatment interests

  • Any health-related information you voluntarily provide

C. Technical Information

When visiting our website, we may collect:

  • IP address

  • Browser type

  • Device type

  • Pages visited

  • Cookies and tracking data

This information is generally non-identifiable unless linked to submitted personal data.


3. SMS / TEXT MESSAGE COMMUNICATIONS (A2P 10DLC COMPLIANCE)

By providing your mobile phone number and opting in through our website, forms, appointment scheduling system, or written consent, you agree to receive SMS text messages from Bespoke Dental.

These messages may include:

  • Appointment reminders

  • Appointment confirmations

  • Post-treatment follow-ups

  • Account notifications

  • Practice updates

  • Limited promotional communications (if separately consented)

Message frequency varies.

Message and data rates may apply.

Consent to receive SMS messages is not a condition of receiving dental services.

You may opt out at any time by replying:

STOP – to unsubscribe

HELP – for assistance

After opting out, you will receive a confirmation message and will no longer receive SMS communications unless you re-enroll.

We do not sell or share your phone number for third-party marketing purposes.


4. EMAIL COMMUNICATIONS (CAN-SPAM COMPLIANCE)

If you provide your email address, we may send:

  • Appointment confirmations

  • Patient communications

  • Practice updates

  • Educational materials

  • Promotional information (if consented)

You may unsubscribe from promotional emails at any time by clicking the “unsubscribe” link in the email.

Transactional or healthcare-related communications may continue as necessary.


5. HOW WE USE YOUR INFORMATION

We use collected information to:

  • Schedule and manage appointments

  • Provide dental services

  • Process payments and insurance claims

  • Respond to inquiries

  • Improve website functionality

  • Comply with legal obligations

  • Conduct internal quality assurance

We do not sell your personal information.


6. COOKIES & TRACKING TECHNOLOGIES

Our website may use:

  • Cookies

  • Google Analytics

  • Meta Pixel

  • Other tracking tools

These tools help us:

  • Analyze website traffic

  • Improve user experience

  • Measure advertising performance

You may disable cookies in your browser settings; however, some features may not function properly.

We do not use tracking technologies to collect PHI.


7. DATA SHARING & THIRD PARTIES

We may share information with:

  • HIPAA-compliant service providers

  • Billing companies

  • Payment processors

  • IT and website hosting providers

  • Appointment reminder platforms

  • SMS communication providers (A2P-compliant)

  • Government authorities if legally required

All third-party vendors handling PHI are required to sign Business Associate Agreements (BAAs) when applicable.

We do not sell personal data.


8. DATA SECURITY

We implement administrative, physical, and technical safeguards including:

  • SSL/TLS encryption

  • Secure hosting environments

  • Access controls

  • Role-based data access

  • Regular security reviews

  • Staff HIPAA training

  • Secure data storage systems

While we use industry-standard safeguards, no system can be guaranteed 100% secure.


9. DATA BREACH NOTIFICATION

In the event of unauthorized access to personal information or PHI, we will:

  • Investigate promptly

  • Mitigate potential harm

  • Notify affected individuals

  • Comply with HIPAA Breach Notification Rule

  • Comply with Florida Information Protection Act (FIPA)


10. YOUR RIGHTS (HIPAA & FLORIDA LAW)

You have the right to:

  • Access your PHI

  • Request corrections

  • Request restrictions on disclosures

  • Receive an accounting of disclosures

  • File a complaint without retaliation

To exercise these rights, contact:

Bespoke Dental

18713 N Dale Mabry Hwy, Suite B

Lutz, FL 33548

Phone: (813) 807-4902

Email: [email protected]

You may also file a complaint with:

U.S. Department of Health & Human Services

Office for Civil Rights


11. CHILDREN’S PRIVACY

Our website is not directed at children under 13. We do not knowingly collect personal information from children without parental consent in compliance with the Children’s Online Privacy Protection Act (COPPA).


12. CHANGES TO THIS POLICY

We reserve the right to modify this Privacy Policy at any time. Updates will be posted on this page with a revised effective date.


13. CONTACT INFORMATION

LFID HOLDINGS PLLC

Doing Business As BESPOKE DENTAL YOUR SMILE YOUR WAY

18713 N Dale Mabry Hwy, Suite B

Lutz, FL 33548

Phone: (813) 807-4902

Email: [email protected]